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As a founder and the Design Principal of PowerHouse, my goal was to make the concept of affordable, high-performance, high style, ultra-healthy, modular houses for everyone a reality.  Founded in late 2003 by Quincy Vale, I joined the firm in early 2004 and we became business partners.  With PowerHouse, we sought to reinvent "green" homes - how they were conceived and built.  It seems funny now, bit at the time, green was still considered somewhat suspect by some and downright edgy to others.  In terms of creating a start-up business, we sought to make PowerHouse more of a tech start-up than traditional home builder.  It was my first exercise in marketing, branding and web design for a start-up.  As far as energy efficiency and eco-friendliness, our goal was to be superior to all other offerings by integrating proven technologies into a super energy efficient shell and doing so on a factory-built modular platform.  By folding the savings associated with modular back into the building, we could pay for all the green goodies without inflating the cost to the buyer.  I'm proud to say that we actually did crack that code and built a number of projects in New England before the market crash of 2008 brought most home construction to a standstill.  PowerHouse designed and built two of the first fifteen LEED Platinum Certified houses in the US.  Each for about the same cost as a typical stick built home in the same location.

 

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